The 3 most important reasons for vendors to sell their products on bevazar.com

The corona crisis and the associated restrictions have once again demonstrated how vulnerable our existing business processes are, particularly in the sales environment. Many sales representatives were stuck in the home office for weeks and could not adequately reach existing or new customers. Not only the corona crisis, but also the omnipresent rising cost pressure and the increasing shift of workforce towards a younger generation of people ensure that online trade in the B2B sector is becoming more and more important.

In Germany alone in 2018, the share that was traded via websites, online shops and marketplaces in the B2B area amounted to around 320 billion euros. This corresponds to around 24% of total sales. This proportion has been growing at an average of over 15% per year since 2012. (1) And the trend is continuing.

The online marketplace bevazar is already an integral part of this ecosystem and benefits from the growing importance of online trading in the B2B environment. bevazar is the first manufacturer-independent online marketplace for companies in the beverage industry, where breweries, bottling companies or beverage producers can buy everything they need for their operational business — from ingredients, to spare and wear parts, to consumables and packaging materials, as well as accessories and even services.

For buyers, the advantages of shopping in marketplaces are obvious: transparency, 24/7 availability, time and cost savings. But sellers also benefit from using a marketplace. Here are the 3 most important reasons for manufacturers and retailers to offer and sell their products on bevazar.com.

1 Reach new customers comfortably from your desk

bevazar.com is a specialized marketplace for mainly small and medium-sized breweries, bottling plants and beverage producers, which you find difficult to serve directly due to the sheer volume of potential customers. With the listing of your products on bevazar, you present yourself to this specialized audience and gain access to a wide network of companies relevant to you, who can either order their demands directly online or contact you by using easy mechanisms integrated in the platform. So, you can easily reach new customers without investing more money in marketing or sales capacities, because bevazar.com continuously uses various tools and measures to increase the attractiveness and reach of the platform and bring new potential customers to the marketplace. At the same time, you also reach new customers through the cross-selling factor. For example, a brewer comes to the marketplace for glue and discovers interesting offers in the area of ​​glue brushes, labels or shipping boxes.

2 Increase customer satisfaction

There is currently a generation change going on that will shape the beverage industry over the next few years as well. The so-called millennials are moving into companies and will take on important decision-making positions. When purchasing operational goods and services, they have clear expectations.

“If I could, I would buy everything online!”

This new generation wants to structure their own working hours as efficient as possible, eliminating unnecessary waiting or search times. An online marketplace is exactly the right tool for this. Do your customers a favor by joining bevazar.com and keep them so even closer! The transparent presentation of your own products, including delivery times, availability and prices, reduces annoying search and clarification activities on the buyer side. By supplementing your existing sales channels with a digital channel such as bevazar.com, you react to the changing requirements and expectations of tomorrow’s buyers. This group of buyers is strongly influenced by their own private environment, in which they are used to cover their daily needs through marketplaces. Create real added value for your customers and make it easier for them to buy your products! A quick and easy transaction will be worth more than saving 1.5 euros on the price.

3 Improve your own profitability

By placing your products on bevazar.com, you not only reduce sales and distribution costs, but also reduce the cost for clarification and preparation of offers and orders. You surely know that! A large part of the work done in the clarification and preparation of offers and orders is wasted, since many purchasing organizations have to obtain a defined number of comparative offers. For this reason, a hit rate of 1/10 is not uncommon. By transparently displaying your products, including prices and availability on a platform like bevazar.com, you save yourself internal effort, at the same time reduce the error rate and decrease duration.

In addition, the onboarding and listing of the products on bevazar.com is free of charge. So, bevazar team does not charge a basic monthly fee. Manufacturers and dealers can therefore try out the platform without risk and test which sales are generated. bevazar also supports the complete onboarding of products and helps to create the individual company profile.

There are many more reasons to consider using platforms in order to complete its sales multi channel structure and be prepared for the future ahead of us. The world is changing and companies must have an answer to those changes.

Become a vendor on www.bevazar.com!

Please contact info@bevazar.com for more details. Or just visit our marketplace www.bevazar.com and see for yourself.

Sources:
(1) https://www.ifhkoeln.de/pressemitteilungen/details/b2b-e-commerce-waechst-auf-1300-milliarden-euro-umsatz/